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The station's output is generally similar to that of other BBC Local Radio stations and targets a broad, mainstream audience.
An additional medium wave frequency was allocated on 1457 k Hz (206 metres) from Brookman's Park. BBC Radio London was the local station for the capital, although in the early days it relied heavily on news reports from other stations in the BBC network and often shared programming with BBC Radio 2.Local radio arrived in London as part of the second wave of BBC local stations, following a successful pilot project headed by Frank Gilliard, who on visiting the United States discovered local radio stations of varying formats and was to bring this concept to Britain.Test transmissions for the new local radio station were carried out from Wrotham, Kent, on 95.3 MHz in FM mono, relaying BBC Radio 1 (at the time broadcast only on medium wave), with several announcements informing listeners of the new service.Music ranged from softer contemporary pop, such as The Carpenters, to light classical music.This move was unpopular with employed staff, who thought it very un-hip, and politicians who would question the need for a local radio station to sound like the two music-based BBC national networks.
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The programme helped to develop on-air talent from London's Afro-Caribbean community, namely Juliet Alexander, Syd Burke and Mike Phillips and was the pioneering programme on television or radio to regularly speak to Black Londoners.